First anniversary of Miarco’s printed Gama Azul range

10 DE septiembre DE 2018

In October 2016, MIARCO introduced a new member to its collection of Gama Azul packaging tapes, with the launch of its printed Gama Azul reference, thus completing this eye-catching, highly resistant and sustainable family of packaging tapes.

Over the last twelve months, sales of Gama Azul tapes have grown steadily, increasing their market share in the major DIY chains. This success has meant a rise of 7.75% in the number of units sold, and an 8.57% increase in turnover. In addition, new references have been added to our range of products, including the innovative moving kit.

In parallel, the project to renew our printing machinery, which is scheduled for this year, is being deployed with the addition of a new automatic printing machine, to optimise this section and increase our manufacturing capacity.

Finally, we will be launching the Gama Azul range on the international stage at the end of 2017, thus starting the expansion of this family of packaging tapes in new markets.

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